The ‘correct’ image for an individual is rarely just a projection of personality. Successful executives purposefully design, manufacture and adapt their image appropriately for their position and to the culture of their organisation. They recognise that their personal image is the most important component in others’ evaluation of them.They also understand the necessity of attending to issues of ‘good’ image on a daily basis and that ‘selling yourself’ is a function of the executive irrespective of their place in the corporate hierarchy.
This book gives indispensable guidelines on how you can sell yourself, particularly how you can develop and manage your image for success.
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