International Journal of Collaborative Enterprise Volume: 1 - Issue: 1

Many traditional businesses today started life as product companies but things change and the world moves on, their once innovative commercial product is now a commodity and their business model is no longer product centric but service centric. The speed with which this occurs is accelerating due to the inherent difficulty and costs in generating truly differentiated products, as opposed to innovating existing developments. Therefore, the business model becomes one of service level agreements and back-to-back contracts with value predicated on performance metrics.
With the persistent and continued relaxation of national trade barriers, all enterprises, private or public, exist and interact within the global market environment. The basis of their business model is predicated on a product or service that the market consumers want, the margin that can be commanded is determined by supply and demand. Variations in the market demand are complex and driven by many factors such as world events, new fashions or changes in cultural behaviour and changed expectations. The rate and scale of change we face as a global society today is intense and we are in need of tools and techniques for the robust and rapid Design of Enterprise to harvest the market opportunities efficiently.
The�IJCEnt�provides a global forum for exchanging research findings on new concepts for the systematic integration of methods dealing with people, process and technology that can lead to the development of capability for the Design of Enterprise.