This journal represents a response to the need of an emerging field - a field that involves many different disciplines and emerging areas of study.Across the worldwide academic scene digital media and arts activities, including new degree programs, have been steadily appearing since the mid 1990s. Most of these efforts and programs have emerged from disciplines such as television and film, art,graphic design, theater, communication studies, architecture, computer science, journalism, information sciences, music, gaming, and many others. Interest is high and growing. Students are enrolling, and in many situations faculty are searching for collegial reference points or networks essential to developing their scholarly work.The purpose of the iDMAa is to promote the development, application, and understanding of digital media and arts. The purpose of the iDMAa Journal is to promote those efforts, providing a forum where scholars and practitioners can converse about the many issues, challenges, and new developments that are shaping our increasingly digital world.