100 Great Copywriting Ideas

This book contains 100 great copywriting ideas, extracted from the world's best companies. Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application. The book contains 100 self-contained ideas to improve your management of time; all are proven, practical, and used by successful executives and managers around the world. As the author, Patrick Forsyth, says, “One new idea may positively in? uence how you work; here, it is no exaggeration to say that a steady stream of ideas can revolutionize it.”