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Exploring Public Relations
Description
The first edition of this book started with the idea that a textbook should put the student at the centre of the learning experience. We said that we wanted students to learn better by involving them in a personal journey that brought the subject to life on the page and spurred them on to find out more. This student-centred approach remains an aim of this second edition. But a second edition brings fresh challenges: the growing information literacy of our readers; a need to keep the book fresh-looking and contemporary; and a need to keep up with our readers’ interests by introducing new content. Since the last edition, the world has changed remarkably: climate change, an economic crisis and increased globalisation means that hardly any institution, organisation or country is untouched by these trends. Reflecting on these trends, we have included new case studies, many of them international or demonstrating an international dimension.
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