Planning and Managing Public Relations Campaigns: A Strategic Approach

It is not the remit of this book to explore the details and ramifications of all these deep and wide changes that are happening, but the impact on the practice of public relations overall is profound and therefore cannot be ignored. A report by the Arthur W Page Society in 2007 called The Authentic Enterprise1, examines and evaluates some of these issues and concludes that we have reached a point of ‘strategic inflection’ which requires organizations to embrace a new way of operating: communication is at the heart and the key is authenticity. Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated third edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners.