Smart Business, Social Business

This book will help organizations evolve into a fully collaborative social business.  It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen:

* Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall.

* How to have the successful internal conversations with stakeholders, partners and global teams that lead to successful external conversations with the social customer

* Strategies for improving organizational dynamics, collaboration, governance, training, engagement, policies, technology integration, workflows, social CRM, and metrics