The Timeless Principles of Successful Business Strategy

Key features:

• The book includes all the business strategy concepts and practices that are used by

  successful everlasting companies 

• It excludes to mention specific examples of named companies because the experience from

  other books shows that they often get quickly outdated and they are usually difficult to

  extrapolate

   

• Instead of providing examples to imitate, the book singles out some practices/ patterns

  which are shared by companies who have been successful over more than decades. It

  invites the readers to consider if they can use them for their own firm.