Film Marketing

Film Marketing offers the student a unique combination of theory and practice and written in accessible student-friendly manner, presents an appealing and must-have text for anyone studying film. The book includes full pedagogical features and additional lecture resources, available at www.textbooks.elsevier.com allowing for easy use by both lecturer and student.

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* The only book dedicated to marketing in the rapidly growing film industry, from a marketing perspective

* The first book to include global examples such as Korea, Nigeria, India, Denmark, France, the UK and Hong Kong, as well as Hollywood

* The first book to combine theory and practice with a student-friendly use of pedagogy and providing additional lecturer resources, available at www.textbooks.elsevier.com including PowerPoint slides, exercises and further reading