Making the Business Case

‘You will need a business case for that, of course.’ These words, more and more common in both public and private sectors, can fill senior and middle managers with gloom and confusion.Why do we need a business case? Why can’t we just do it? What exactly do they mean by a business case anyway? How am I going to get it done?

This is a hands-on guide to producing an outstanding business case. It is written for anyone, novice or expert, who needs to get a business case done, whether for a defined project or a broader programme, and wants to do it right. Before you can get stuck into the task, you need to understand the idea of the business case, why it is so prevalent, and how it is being used.