Book Statistics
Starting on a Shoestring
Description
You'll also learn:
* How to test your business idea to see if it's right for you
* How to find the best sources for raising capital and how to approach them
* How to avoid the common traps and misconceptions of starting up—six common myths
* What you need to know before taking on a partner
* How to get set up: where to find bargains on equipment, the advantages of leasing, dealing with suppliers, the value of consignments, and more
* How to advertise and market on a shoestring: free media publicity, generating word-of-mouth, creating a prestige image inexpensively
* Much, much more
Starting on a Shoestring gives you a wealth of vital information you'll find in no other book—it's your first smart move toward success in your own business.
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