Book Statistics
Social Media Marketing An Hour a Day
Description
Develop an Integrated, Successful Social Media Strategy
A Step-by-Step Guide
Put the buzz about your business to work for you. This comprehensive, perfectly paced guide will teach you how to make social media an active part of your marketing plan so that you can turn customer conversations about your brand, product, service, and company into a sustainable competitive advantage. Learn how you can tap the Social Web and amplify your current marketing efforts by listening and participating in conversations that drive measurable results.
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Develop and effectively pitch a successful social media campaign inside your company
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Learn how to become a genuine Social Web participant
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Build a map of your key conversation-generators as you evaluate every point of contact between you and your customers
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Get to the sweet spot of social media marketing—the consideration phase of the purchase funnel
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Leverage all the tools available—blogs, RSS feeds, podcasts, video and photo sharing, and more
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Use social media measurement tools, including the Net Promoter score, and apply metrics from platforms such as Bazaarvoice, BlogPulse, and Cymfony
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Learn best practices for launching your social media program and measuring the results
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