e-Business & e-Commerce for Managers

Today, e-business and e-commerce are exploding; businesses everywhere are creating Web presences and reaching their markets in ways that were never before possible. College professors are eager to incorporate e-business and e-commerce into their undergraduate and graduate Internet, Web and business curricula. Professionals are eager to incorporate ebusiness and e-commerce technology into their organizations. Students want to learn these leading-edge technologies that will be immediately useful to them as they leave the college environment and head into a world where the Internet and World Wide Web have a massive prominence.

This book is appropriate for students and professionals who wish to create their own ebusinesses. Many of the Internet and Web resources we include point students to turnkey solutions (some for a fee and others for free) for creating e-businesses. Students will also be able to use the programming technologies presented in the appendices to create e-businesses themselves (they will also need to set up merchant accounts with banks and use an industrial-strength database system). The tour of the book in Chapter 1 outlines the elements we present for building real e-businesses. Teaching Approach