The Constant Contact Guide to Email Marketing

Learn about:

• Ten email pitfalls that will get your business into trouble

• Ten things your customers expect you to do

• The "soft" benefits of email marketing

• Using email in combination with other marketing efforts

• How four types of permissions can make or break your strategy

• Building an email list that is valuable and effective

• Creating valuable content

• Choosing an effective, professional email format

• Ensuring your emails are delivered, opened, and read

With The Constant Contact Guide to Email Marketing, you'll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts—giving you way more bang for your marketing buck.