This book is intended for those people who sell. For the most part that means the "field sales representative" rather than the broader sense of someone who sells in, for instance, a retail shop. Job titles are many and varied in this area, including: Sales Executive, Salesman, Sales Consultant, Technical Representative, and many more.The word salesman is still commonly used as the simplest way of referring to this category of people, while excluding others (such as retail) who would logically come under the more general heading of sales person. This word is therefore used in the text, together with other terms for the sake of variety, and none of this is intended to imply that all who do this job are men. They are not. What is more the proportion of women in many a sales team seems to be growing; something that indicates that they are potentially at least as good as selling as their male colleagues, and, in some instances, better.It is also hoped that the book will be useful to those who manage and assist salesmen; Sales Managers; Sales Directors; Sales Trainers and, in some organisations other managers also. One last category who may well find the book a useful reference are non-sales people, those who despite having a background in administration or the technical side of the company, are actually personally involved in the sales process no matter what their job title may say.
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