501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition

A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in , he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.

Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics:

* Planning the Battle--and Choosing the Right Tactics

* eMarketing, Digital Media/Social Networking

* Grand Opening/Reopening and Holidays

* Four Walls Marketing

* Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates

* Marketing Measurement