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Winning with Customers
Description
Providing deep insight into the discoveries that can help you win with your customers and, ultimately, increase the value of your business, Winning with Customers introduces you to proven ideas for helping your organization accelerate profitable growth. Sharing real experiences from real companies that have delivered significant results using the authors' "Winning with Customers" approach, this effective guide reveals a wealth of practical information to help you put their winning formula to work in your organization.
Filled with case studies, examples, and workable tips, this easy-to-use handbook includes everything your corporation needs to succeed, including:
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Hands-on advice on what winning with customers means and the measures that really work
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Guidance for moving you from anecdotes and gut feelings to sound metrics for success
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The resources you need to collect your customers' perspectives on the value you create for them
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Step-by-step customer plans that can be executed by the organization, understood by the sales force, and communicated easily to customers
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An accompanying web site (winningwithcustomers.com) packed with online exercises, a community forum, additional case studies, and more
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