e-Business & e-Commerce for Managers

e-Business & e-Commerce for Managers includes extensive pedagogic features:

• Terminology, chapter summaries, self-review exercises and answers, exercises

• Internet and World Wide Webresources sections with URLs of important Web sites

• Challenging projects that encourage students to visit and analyze key Web sites

A unique feature of the book is the optional case study on programming an e-business. Designed for non-programmers, this case study leads the reader step-by-step through the implementation of a storefront e-business. It develops a multi-tier, client/server architecture, teaches HTML through the intermediate level and carefully introduces eight other popular technologies for building e-businesses: JavaScript (for making Web pages dynamic), ASP (Active Server Pages; for processing client requests), VBScript (for programming the business logic on the server), ADO (ActiveX Data Objects; for generically accessing a variety of databases), SQL (for making database queries), HTTP (HyperText Transfer Protocol; for transferring information over the Web), XML (eXtensible Markup Language; for describing data) and XSL (eXtensible Stylesheet Language; for formatting XML-encoded data).