Game-Based Marketing

Avoid obvious pitfalls and learn from the masters with key insights, such as:

* Why good leaderboards shouldn’t feature the Top 10 players.

* Most games are played as an excuse to socialize, not to achieve.

* Status is worth 10x more than cash to most consumers.

* Badges are not enough: but they are important.

* You don’t need to offer real-world prizing to run a blockbuster sweepstakes.

And learn even more:

* How to architect a point system that works

* Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges

* Maximizing the value and impact of badges

* Future-proofing your design

* Challenging users without distraction

Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade’s worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun.