The Radio Station
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The Radio Station

Author: Michael C Keith

Description

* Classic and candid guide to the internal workings of radio stations * Updated coverage of the podcasting boom, the clustering of radio stations and station management, the integration of new (digital) technology, and more * New analysis of satellite radio and its role in radio broadcasting today * Brand new companion website

Keywords

listening estimates small market stations research glossaries radio marketplace radio manager client stations rep company classic hits programming consultants radio outlets rep companies ratings surveys broadcast operations traffic manager station ownership public file

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