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Fundraising Management

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A serious book by serious authors. The academic rigour of its analysis and thinking is underpinned by the most comprehensive research. At the same time, Fundraising Management is eminently readable and is crammed full of practical tools and models. Required reading for anyone who is or who aspires to be a senior fundraising manager.

Keywords

fundraising fundraising planning fundraising audit marketing research strategic planning donor recruitment donor development major gift fundraising community fundraising corporate fundraising trust fundraising branding electronic channels benchmarking

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