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Beyond mobile
Description
This book is the public manifestation of a project running for several years to look into the future of the mobile marketplace. Much of the book is based on the findings of a six-month multiclient project on the mobile individual and the mobile marketplace as an advertising channel.
In the course of this journey, the authors have interviewed scores of people,listened to experts and gauged public opinion on mobile technology. They have discussed their findings and the content of this book, with participants and delegates in seminars, lectures and workshops.
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