The easy-to-follow chapters show you how to--
--Think through your strategies and balance your enthusiasm with facts
--Capture and hold the interest of potential lenders and investors
--Understand and develop your own financial statements
--Recognize the unique selling advantage of your products or services
--Avoid potentially disastrous errors like undercapitalization and negative cash flow
Also included in this book--
--A glossary of planning and financial terms
--A complete sample business plan
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