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No prior knowledge of economics is expected. The introductory chapters provide a solid foundation to microeconomic theory to those new to the subject.
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Unique attempt to link economic analysis of the competitive market environment to business and management strategy.
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Strikes a balance between theory and practical business issues, fully equipping students to understand what goes on in the real world of business.
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Full pedagogy including chapter objectives, key terms, references, and questions for discussion.
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Case studies written by the authors and taken from the Financial Times have been included to clarify, broaden and extend key issues.
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Key terms or phrases introduced in each chapter are defined in a glossary at the end of the book.
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