Book Statistics
Predictable Magic
Description
This book is organized in two parts. Part I, “Creation of a Design Strategy,” focuses on aligning creative and executive teams and creating an actionable manifest that is the basis of successful design. Teams are guided to answer three major questions in creating a design strategy and use Psycho-Aesthetics mapping techniques and tools to guide the collaboration.
Part II, “Implementation and Consumer Experience,” covers the topics of implementation and consumer experience. Here, the process of translating insights and strategy into physical design are discussed along with some litmus tests for design success. The authors discuss how to position these designs in real-life retail and Web settings so that the value of the offering is easily understood and communicated to the consumer.
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