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This book contains great insight, great integrity, and clarity about the important part that values linked to understanding play in creative work. A very impressive work that is both inspiring and useful in today’s competitive world.Bob Schmetterer has always been an innovator in our business, and this book offers proof of why that is the case. His ‘Creative Business Ideas’ concept represents out-of- the-box thinking at its best. Anyone interested in the future of marketing communications and the critical role of creativity should read it.
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