Book Statistics
Strategic Business Planning for Accountants
Description
The book is divided into six parts :
. part 1 focuses on the strategic plan, as master plan of the enterprise
. part 2 covers the management functions whose able execution makes the difference between success and failure: forecasting, planning, organizing, staffing, directing, and controlling
. part 3 demonstrates that modern accounting rules, promoted by IFRS and US GAAP, not only assist in strategic financial planning but also provide a solid basis for management supervision and control
. part 4 brings your attention the fact that costs matter. Strategic business plans that pay little or no attention to cost factors are doomed
part 5 addresses the issues associated with strategic products and markets. These range from research and development to market research, product planning, the able management of marketing functions, and sales effectiveness
. part 6 concludes the book with an emphasis on mergers, acquisitions, and consolidations and the risks associated with an MA policy
Reader's Comments (0)
Login to CommentNo Comments Yet
Be the first to share your thoughts about this book!