Negotiation Basics

This book is a revision of the Crisp bestseller, Successful Negotiation, by the late Robert B. Maddux. The new title, Negotiation Basics: Win-Win Strategies for Everyone, reflects more clearly what you can expect from this book: the basics you need to begin practicing successful negotiation skills whenever you need them.

This book looks at all forms of negotiating, but emphasizes win-win negotiating principles and strategies. It includes new concepts, tools, and guidance, reflecting recent advances in collaboration and cooperation and new attitudes toward negotiation. The book also draws upon my own book Ironing It Out: Seven Simple Steps to Resolving Conflict, also published by Crisp, and my many years of practical negotiation experience as an attorney, businessperson, counselor, and professional mediator.

By following the simple steps in this book and learning the basics of interest-based (win-win) bargaining described here, you can get what you need without giving in or risking harm to delicate relationships. You will also learn what to do when nothing seems to work. Read on—and put these tools to good use in your work and personal life.