Local Online Advertising For Dummies

The Internet has changed the way you attract customers to a local business. Now you need a killer Web site, strong presence on search engines, and a vibrant social media campaign along with your other ads to grab the attention of consumers. This book offers the advice of advertising professionals who know how the online world can provide big help for your business!

• Create a plan — discover where your customers hang out online, set goals, and identify strategies for success

• The site's the thing — learn how to create a customer-focused Web site that's search engine–friendly

• Getting them there — understand how to use search engine marketing, banner ads, and social networks

• Turn clicks into customers — use blogs, online video, and online coupons to engage visitors on your Web site

• Measure results — find out how to determine ROI, where your leads come from, and how to see if your ads are working