The PR Buzz Factor

This book will address this sticky issue of making PR relevant to your business. It is a simple-to-use tool that you will use to judge your current reputation and help you step by step to devise a strategy to send out the messages you need to your own diverse audiences (your customers, your suppliers, your staff, etc); differentiate you from your competition; and position you as an authoritative industry voice within your sector.Although at first glance you might think that this book looks a bit complicated, in fact what it is doing is almost alarmingly simple!

In essence, it is helping you to take a structured approach to putting your business in a good light by:

• looking at where you are starting from in terms of reputation within your business sector and then establishing the audiences you need to reach;

• considering the messages that you need to send them, how you want them to respond and when you need them to react;

• then selecting the channels through which to communicate to them, looking at costs, how to manage the channels and how to sustain them.