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Introduction to E Business Management and strategy
Description
AnIntroduction to e-Business provides the contemporary knowledge of thekey issues affecting the modern e-business environment and linkstheory and practice of management strategies relating to e-business.This book brings together the most cogent themes for an introductionto e-business and constitutes a valuable contribution to formalisingcommon themes for teaching the subject in higher education. It bringstogether theoretical perspectives based on academic research and theapplication of e-business strategies. These concepts are furtherexplored in the six case studies that follow the set chapters. Thisnew textbook integrates the main themes to provide a complete pictureof the key elements relevant to an introductory text in e-business.To fully appreciate the e-business environment it is necessary tounderstand the links between the different disciplines that cometogether to form
* Integrates business, management, strategicmanagement, technology, marketing and economics within the context ofe- business * Provides practical insight by including a selection ofin depth case studies on high profile companies, such as Amazon.com,e-Bay and Google.
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