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Mobile Marketing
Description
Topics include
• Getting started fast with mobile marketing
• Understanding the international mobile marketing landscape
• Targeting and tracking the fast-changing mobile demographic
• Taking full advantage of the iPhone platform
• Leveraging mobile advertising, promotion, and location-based marketing
• Building micro-sites and mobile applications
• Performing search engine optimization for mobile sites and applications
• Building effective mobile affiliate marketing programs
• Integrating online and offline mobile marketing
• Avoiding mobile marketing spam, viruses, and privacy violations
• Previewing the future of mobile marketing
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